Saregama backs Sanjay Leela Bhansali firm

Music label and entertainment firm Saregama India Ltd will be investing in filmmaker Sanjay Leela Bhansali-promoted Bhansali Productions Pvt. Ltd as part of a strategic partnership to enhance content output, the two companies said in a joint statement.

- Lata Jha

Sanjay Leela Bhansali's tie-up with Saregama is strategic.

Bhansali Productions is known for films like Gangubai Kathiawadi and Padmaavat, besides web shows like Heeramandi. With this capital infusion, it will grow its content slate across formats and retain the intellectual property rights of all its films, according to the statement issued on Tuesday.

As part of the partnership, Bhansali Productions will sell all its future film music exclusively to Saregama. This guarantees Saregama a pipeline of premium film music, eliminating competitive bidding and thereby securing long-term market share in new music and controlling acquisition costs.