Lodhas May Now Fight It Out in Mumbai's Hot Housing Market

HoABL Plans to Invest ₹2,500 Cr in Three Projects, Expecting to Generate a Revenue of About ₹3,500 Cr

- Mansi Verma & Madhurima Nandy

Days after an "amicable settlement" hinted at peace in the Lodha family, Abhinandan Lodha's House of Abhinandan Lodha (HoABL) is set to challenge his elder brother Abhishek's Macrotech Developers with a foray into Mumbai's coveted housing market.

HoABL, which earlier mainly sold plots outside the Mumbai Metropolitan Region (MMR), is now staking its claim with three initial projects, signaling a fresh battle for market share in India's financial capital.

"The right way to get into this business was horizontal, which was largely unexplored and had a massive room for innovation. We believe now is also the right time to replicate the same on the vertical development side," said Abhinandan Lodha, chairman of HoABL, during a press briefing in Mumbai on Wednesday. "Most of our land parcels across India also lend themselves to vertical development in some way or the other."