'India a priority market for Booking.com'

India has emerged as a priority market for Booking.com, one of the leading global online travel agency based in Amsterdam. The platform has witnessed significant growth in users with people exploring not only international travel and accommodation options, but also considering domestic destinations, Santosh Kumar, country manager for India, Sri Lanka, the Maldives and Indonesia, Booking.com, said.

- Gaurav Laghate

The firm, the official accommodation booking partner for the ICC Men's Cricket World Cup 2023, expects significant influx of tourists over the next two months, and is preparing to cash in on the opportunity.

"India is a priority market for us globally and we want to continue to invest here as we see great potential in the market. We're doing a few things from a business perspective one from supply side, we want to be very relevant, so we need to have that depth of supply in India, across tier I, II and III cities, or wherever consumers visit. Over the last few years we have become more relevant as a domestic brand," he added.