試す 金 - 無料
Finding Sweet Rest in Smart Sleep Products
Mint Mumbai
|March 04, 2025
From intelligent mattresses to pillows for specific issues, India's sleep industry is getting inventive to meet customer demands

The pursuit of rest has become an industry in itself today, with solutions ranging from meditation apps to high-tech sleep trackers. But beneath the buzz about eight-hour nights and circadian rhythms lies a quieter, transformative revolution: the reinvention of mattresses, beds, and sleep accessories. This shift isn't merely about comfort—it's about redefining sleep as the cornerstone of physical, mental, and emotional health. And consumers, increasingly aware of sleep's role in longevity and productivity, are spending more on their beds than ever before.
Ikea's most recent Global Sleep report, that surveyed 55,000 people across 57 countries, has some interesting data on what Indians like to spend on. Bedroom essentials, as per the report, are a must for the majority. To quote the report, "23% Indians swear by special mattresses and pillows for the perfect snooze, 16% counted on blackout curtains or blinds to keep things pitch dark".
The real eye opener, however, was discovering that "68% believe that an organised, tidy space is the key to better Zzzz's".
"I never thought spending on a mattress was logical," admits Priyam Desai, a 34-year-old software engineer in Delhi, who recently switched to a hybrid latex model. "After dealing with back pain and learning about how sleep affects overall health, it felt like a necessity."
Keeping up with customer demands, mattress companies who were relegated to the utilitarian bracket, are now at the intersection of innovation, sustainability and science. So, gone are the days when mattresses were slabs of spring-filled foam. Today, they're designed to align spines, regulate temperature, and even soothe anxiety.
このストーリーは、Mint Mumbai の March 04, 2025 版からのものです。
Magzter GOLD を購読すると、厳選された何千ものプレミアム記事や、9,500 以上の雑誌や新聞にアクセスできます。
すでに購読者ですか? サインイン
Mint Mumbai からのその他のストーリー

Mint Mumbai
Govt may not fine green project exits
Until now, such surrender of projects wasn't allowed. In case developers sought to abandon projects, the government forfeited their bank guarantees
3 mins
September 22, 2025
Mint Mumbai
Thousands rally in Philippines as they protest corruption
Thousands of Filipinos joined marches in Manila and other areas of the country on Sunday, protesting against what organizers say is widespread corruption within the government.
2 mins
September 22, 2025

Mint Mumbai
Doctors, nurses await clarity as H-1B fee may hit US offers
Astech workers brace for the impact of Donald Trump's H-1B work visa fees, another category of highly skilled Indian professionals awaits clarity: healthcare professionals.
2 mins
September 22, 2025
Mint Mumbai
Airfares to US spike amid H-1B visa confusion
Airfares and last-minute bookings from India to the US spiked this week amid confusion over who the new $100,000 fee on H-IB employment visas applies to.
1 mins
September 22, 2025

Mint Mumbai
Tata Sons director urges Tata Int'l to focus on profit
Tata International has been in losses for the past two fiscal years
2 mins
September 22, 2025
Mint Mumbai
ONGC, OIL to begin new campaign in '26
State-run oil explorers ONGC and Oil India Ltd are planning to begin a ₹3,200 crore stratigraphic drilling campaign in untapped offshore areas early next year, as part of efforts to discover new hydrocarbon reserves and cut reliance on imports, officials said.
1 min
September 22, 2025

Mint Mumbai
America’s $100,000 H-1B visa fee will redefine tech sector hiring
Indian IT service majors will be hit but let’s accept that the US programme had got warped and some reform was inevitable
4 mins
September 22, 2025

Mint Mumbai
India Inc’s earnings growth might remain sluggish for next two years’
India Inc.’s elusive capex cycle expansion means corporate earnings growth might remain at mid-to-high single digit, according to Kenneth Andrade, precluding a tearaway market rally.
4 mins
September 22, 2025
Mint Mumbai
How Trump’s Chabahar U-turn puts India’s regional ambitions at risk
The US's move to revoke the sanctions waiver for Iran’s Chabahar Port has cast uncertainty over India’s regional trade strategy.
2 mins
September 22, 2025
Mint Mumbai
WORLD PEACE STAYS ELUSIVE AMID RISING CONFLICTS
Years ago, we accidentally bumped into each other in Anantnag. He narrated his tragic story insisting he was being harassed. He contacted senior district officials but to no avail.
3 mins
September 22, 2025
Listen
Translate
Change font size