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Dabur needs to power up its plan
Mint Mumbai
|September 19, 2023
Overall, a key strategy across segments includes strengthening the core and boosting the addressable market by expanding into new adjacencies through power platforms.
In this backdrop, the company has been increasing thrust on transitioning to power platforms from power brands. Besides, it also plans to increase premiumization of its portfolio. Premium products are about 8-9% of its portfolio now.
But not everyone is enthused about this. As analysts from ICICI Securities Ltd said in a report on 18 September: “In our view, its power platform strategy appears to increase business complexity (a key concern for consensus) which Dabur intends to manage through its organizational strengths."
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