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Chitale Bandhu aspires for a bigger slice of snack mkt
Mint Mumbai
|May 16, 2025
For a company that started out by transporting milk to Mumbai even before Independence, Chitale Bandhu now speaks a very different language—inventory optimisation, omnichannel strategy, and clean-label snacking.
With a ₹265 crore capacity expansion and Sachin Tendulkar as its brand ambassador, the fourth-generation family business is re-engineering itself into a modern FMCG challenger. From building a bhujia machine in the 1990s to baking ₹10 namkeen bars in 2025, the Pune-based company is betting on automation, quality and scale to capture a bigger slice of India's ₹1 trillion salty snack market.
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