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Bollywood struggles to overcome post-pandemic slump at box office
Mint Mumbai
|July 05, 2023
Bollywood continues to languish despite cinemas operating at full capacity for more than a year now after the lifting of pandemic-induced curbs with film business in the Hindi-speaking market nearly 40% less than the pre-covid levels.
The first half of 2023, which clocked in about ₹1,900 crore in the Hindi belt, according to three trade experts, has seen only one notable Bollywood hit in Pathaan besides occasional hits like The Kerala Story, Zara Hatke Zara Bachke and dubbed versions of regional hits like Ponniyin Selvan-II. Moreover, Hindi film releases have remained mostly inconsistent during the period with several weeks seeing no new movies.
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