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Aditya Birla Cap preps digital, payments push
Mint Mumbai
|January 08, 2024
The company will launch an app to directly source clients for its services
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Aditya Birla Capital Ltd (ABCL) is looking to rev up its digital distribution game through its recently incorporated subsidiary Aditya Birla Capital Digital (ABCD). The subsidiary, which last week received 150 crore from its parent, is planning to launch an app soon with an aim to "directly source customers for its financial services offerings," Pankaj Gadgil, group head-digital platforms, Aditya Birla Capital Ltd, told Mint.
ABCL offers protection, investment, asset creation and transaction-related financial services such as insurance, mutual funds, stock investments, financing, wealth management, and advisory.
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