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India IT cos bet on Salesforce amid AI turmoil
Mint Kolkata
|December 16, 2025
Tata Consultancy Services Ltd’s takeover of Coastal Cloud in its largest acquisition since going public wasn't a one-off—it is the seventeenth such buyout of a Salesforce-centric firm by an Indian software services provider in the past decade.
Yet, the focus on creating products for Salesforce systems has become even more vital as artificial intelligence (AI) reshapes businesses.
San Francisco-based Salesforce Inc develops software to track client inventory, sales, ticket resolutions, and data entry. It even tracks marketing campaigns and keeps a log of customer engagements. Homegrown information technology (IT) services companies customise this software and integrate it into their clients’ back-end IT systems.
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