Cement-to-steel portal to add lifestyle goods

Infra.market sees bigger opportunity beyond construction materials

- Mansi Verma

Construction materials startup Infra.Market, backed by Tiger Global, plans to move beyond concrete and steel and focus on lifestyle categories like mattresses, curtains, and home décor.

Moving beyond traditional materials presents a larger growth opportunity for the future, said co-founders Souvik Sengupta and Aaditya Sharda. "Lifestyle is an area that we want to focus on and build for the future," Sengupta said in an interview.

The company, valued at $2.7 billion, aims to diversify into the new segments even while continuing to grow its main business, which currently accounts for 70% of its revenues.

"We want to be very focused on the same customer. Till now, we have been very strong in industrials, that are needed to build a home, then we went into finishing. But we are still very light on lifestyle. So, we are now looking at adding a few categories in lifestyle," said Sengupta.