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Ads get shorter: IPL 18 rewrites rules of cricket-time marketing

Mint Kolkata

June 12, 2025

The 18th edition of the Indian Premier League (IPL) was a season of more—more advertisers, more categories and ad clutter—but not necessarily more airtime.

- VARUNI KHOSLA

Despite only a modest 0.5% rise in average ad volume per match as compared with last year, the number of advertisers increased by 30% and the brand count by 29% in the latest season of the popular cricket tournament, according to new

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