Med regulator to ban brand promotions at live surgeries

Regulator's proposed move is part of efforts to make rules clearer, practical

- Priyanka Sharma

India plans to ban the promotion and marketing of medical devices and companies during educational live surgeries as part of a broader effort to make regulations for such procedures clearer and more practical, National Medical Commission chairman Dr Abhijat Sheth said in an interview.

According to the current guidelines for lives-treaming surgeries, which were framed following a Supreme Court directive, live broadcasts should not be used to promote the operating surgeon, hospital or product brand. Surgeons should not have a financial or commercial interest in the equipment or devices used during the surgery/procedures.