Ghee water to matcha, for Gen Z wellness is a sip away

For health-conscious youngsters, functional beverages offer an easy yet effective way to get their daily fix of nutrients

- Pooja Prabbhan Srijith

The wellness industry is constantly evolving with new trends popping up almost every day. The latest one that’s caught our attention is the low-key obsession that young millennials and Gen Z have for wellness drinks.

Think matcha, turmeric water, mushroom coffees, functional bubble teas with collagen pearls, and almond-based concoctions that promise a host of health benefits and mental well being. If there's even an iota of 'goodness' promised in a drink, people are only too happy to sip it. This interest is reflected in market trends: gut health-focused probiotic, prebiotic and fibre-infused waters, along with kombucha, which were once consumed occasionally, are becoming everyday staples.