Magzter GOLDで無制限に
10,000以上の雑誌、新聞、プレミアム記事に無制限にアクセスできます。
試す 金 - 無料
From fun to fines: India's meme marketing boom meets copyright heat
Mint Hyderabad
|May 20, 2025
Remember when you casually shared the perfectly synced choreography of dance influencer Parveen Kumar Sharma on the viral hip-hop track Vartman? While it feels like harmless fun, sharing such content can unknowingly step on copyright infringement.
India's meme marketing boom, where pages earn lakhs per month promoting brands through witty, viral content, is built on a fragile foundation of widespread copyright violations, misinformation and regulatory grey areas.
What started as a fun, low-cost way for brands to tap millions of young social media users has surged into a ₹3,000 crore industry by 2025, says equity firm Equentis. "When I started this page for fun in 12th standard in 2014, I never anticipated that it would become a lucrative business due to paid promotions," said Archit Madaan, founder of The Indian Sarcasm, a meme page turned marketing agency.
このストーリーは、Mint Hyderabad の May 20, 2025 版からのものです。
Magzter GOLD を購読すると、厳選された何千ものプレミアム記事や、10,000 以上の雑誌や新聞にアクセスできます。
すでに購読者ですか? サインイン
Mint Hyderabad からのその他のストーリー
Mint Hyderabad
Delhi HC denies relief to Telegram
The Delhi High Court (HC) on Wednesday refused to grant immediate interim relief to Telegram against the Centre’s temporary ban on the instant messaging platform ahead of the NEET-UG re-examination on 21 June.
1 min
June 18, 2026
Mint Hyderabad
Govt scraps renewals, makes food safety permits perpetual to ease biz
India has overhauled food safety licensing to make it easier to start and run food businesses, replacing periodic licence renewals with perpetual approvals and bringing more than 1 million street vendors into the formal regulatory framework, in a major ease-of-doing-business reform for the country's $600-billion food economy.
2 mins
June 18, 2026
Mint Hyderabad
Retail-heavy stocks ride war-led volatility
Stocks where retail investors and non-promoter shareholders have outperformed those dominated by mutual funds or foreign portfolio investors (FPIs) since the West Asia war began.
2 mins
June 18, 2026
Mint Hyderabad
Oil drop eases OMC pressures
An imminent end to the West Asia war and the opening up of the Strait of Hormuz come as a big relief to Indian state-run oil marketing companies (OMCs). An agreement between the US and Iran is expected to be signed on Friday.
2 mins
June 18, 2026
Mint Hyderabad
US-Iran deal could ignite IPO mkt in H2; marquee listings likely
“We are also preparing to bring larger issuances, such as Zepto and SBI Mutual Fund, to the market, which gives us confidence that both issuers and investors are becoming more constructive.
4 mins
June 18, 2026
Mint Hyderabad
CtrlS raises ₹7,000 cr at $4.8 bn valuation
CtrlS eyes 4 GW of data-centre capacity by 2031 to tap AI-driven demand
2 mins
June 18, 2026
Mint Hyderabad
Don't get distracted by the West's population problems
Demographics, that seemingly dreary subject involving often-inaccurate projections of population change, has suddenly become as engaging as a sci-fi thriller.
4 mins
June 18, 2026
Mint Hyderabad
NSE files DRHP for IPO, may be valued at ₹5 tn on listing
to new investors. No fresh equity capital will be issued as part of the transaction.
2 mins
June 18, 2026
Mint Hyderabad
Tata Motors slips 8% as JLR outlook stays below target
Jaguar Land Rover sees low profit margins on weak China premium market, tariff concerns
3 mins
June 18, 2026
Mint Hyderabad
Immersive cave art on Paris's oldest bridge
The Pont Neuf Cavern is a free public installation by French street artist JR
2 mins
June 18, 2026
Listen
Translate
Change font size