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Channels bloom as TV biz shrinks
Mint Hyderabad
|October 06, 2025
Indian television broadcasters are launching new channels, defying stagnating revenues and advertisers flocking to digital media. Their bet: targeted categories catering to large audience segments are still relevant.
Zee Entertainment Enterprises Ltd recently launched Kannada and Bengali language channels Zee Power and Zee BanglaSonar. Sony Pictures Networks India added Sony MAX 1 to its movie portfolio after Shem
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