Ayurveda Food From Ancient Texts Can Now Seek FSSAI Nod

There was earlier no provision for the food regulator to give licence for Ayurveda Aahara

- Priyanka Sharma

Giving traditional dietary wisdom a modern regulatory touch at a time when the ayurveda products market is gaining huge popularity, India's food regulator has created a new category for 'Ayurveda Aahara'—foods prepared as per classical literature on ayurveda—on its online licensing platform, according to documents on the development and officials familiar with the matter.

Starting 1 September, the Food Safety and Standards Authority of India (FSSAI) has allowed manufacturers to register under this new 'kind of business' on its Food Safety Compliance System (FoSCOS).

A report by IMARC Group says India's ayurvedic products market was valued at ₹748.5 billion in 2023 and is seen up at ₹3,207.6 billion by 2032.

"There was no provision available under FoSCOS for the issuance of a licence/registration for Ayurveda Aahara. Therefore, it has been decided to introduce a new KoB in FoSCOS...," said an FSSAI notification seen by Mint.