Pricing, brand intent cloud gaming app Dreamll's ad-backed return

Dreamll is relaunching as a free-to-play, ad-supported fantasy platform even as the comeback raises a harder question of how to replace commissions from paid contests while keeping fans engaged at scale.

- Salman S.H.

Dream11 has relaunched with ad integrations.

(AFP)

Speaking with Mint, Dreamll's chief marketing officer Vikrant Mudaliar said the near-term priority is to preserve the contest feel and add free to enter contests, widen ad formats, and increase contests per match without breaking gameplay flow.

Dreamll, India's once-largest fantasy gaming app that has relaunched with ad integrations from companies like Swiggy, Astrotalk and Tata Neu, highlights the central challenge: preserving the contest feel where fans return to build teams, track performance and compete, while also layering gratifications and rewards that keep interest alive without cash stakes.