OTT handprints on star-powered films

Video Streaming platforms such as Netflix and Prime Video, often locked in a fierce battle for content, are now securing post-theatrical rights for major star-driven films right from their announcement.

- Lata Jha

Video Streaming platforms such as Netflix and Prime Video, often locked in a fierce battle for content, are now securing post-theatrical rights for major star-driven films right from their announcement. This early involvement is giving them significant sway over the filmmaking process, helping them steer clear of potentially controversial themes.

For movie studios, the initial payments from the over-the-top (OTT) platforms serve as seed funding for production expenses. But beyond that, they are also finding that the theme and plotline of a movie may have to be modified to the platform's requirements.