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Southern films struggle in home states but triumph across Hindi belt
Mint Bangalore
|January 28, 2025
However, recently many southern films, such as Ram Charan's Game Changer and Suriya's Kanguva, underperformed
With over 60% of box office collections of Allu Arjun's Pushpa 2: The Rule coming from the dubbed Hindi version, trade experts say the north Indian market has trumped the home state for several big-ticket southern films.
While price increases are more easily implemented in Hindi states, where it is common for multiplexes to charge upwards of ₹400 for high-performing titles, the southern market is also facing an overdose of action films that native audiences have seen too many of.
The Hindi belt, on the other hand, is hungry for the mass-market commercial entertainment movies.
Out of the total ₹1,255.76 crore made by Pushpa 2 within India, the dubbed Hindi version has brought in around ₹829 crore, followed by the original Telugu version with ₹339.20 crore, the Tamil version with ₹61.76 crore, the Malayalam version with ₹17 crore and the Kannada version with ₹8.80 crore, according to trade experts.
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