P&G Hygiene Sees Rural Demand Rise; Urban Stress Stays

Divergence in consumer sentiment is likely to influence near-term growth in the FMCG sector

- Suneera Tandon

Procter & Gamble Hygiene and Health Care Ltd (PGHH), the maker of Whisper, Vicks, and Old Spice, is seeing a steady revival in rural consumption, even as urban demand remains under pressure.

This divergence in consumer sentiment is likely to influence near-term growth in the fast-moving consumer goods (FMCG) sector, a top company executive said on Thursday.