Hotels look to cash in on foreign travel roadblock

Hospitality companies lure travellers with longer stays and all-inclusive meals

- Varuni Khosla

Instead of discounts, hotel chains and travel companies are pushing a variety of packages, longer-stay formats and premium leisure experiences.

(ISTOCKPHOTO)

This summer, Anisha and Karan Kapur, a Delhi-based couple in their mid-40s working corporate jobs, are skipping a ritual they rarely miss: an overseas holiday.

With only a few weeks off, they had planned a trip to Portugal, drawn by Europe’s pleasant summer weather. But with geopolitical tensions and the West Asia war, they decided to stay on safer shores instead, swapping the Portuguese summer for a shorter luxury break in Goa and along the Konkan coast.

Hotels in India, sensing an opportunity, are looking to lure such travellers with offers that range from longer stays to all-inclusive meals, Instead of discounts, hotel chains and travel companies are pushing a variety of packages and premium leisure experiences.

ITC Hotels is curating packages in keeping with the premium demand that remains resilient in popular leisure destinations. Radisson Hotel Group is prioritising long-term value over price-led volume growth.