Dabur hunts for next-gen brands with ₹500 cr fund

Co to back fast-growing, digital-first brands in natural health, beauty and home care

- Suneera Tandon

Dabur Ventures will make investments of ₹25-75 crore in startups that align with its ayurveda- and naturals-led strategy.

(MINT)

As India’s consumer preferences shift towards wellness and naturals, Dabur India Ltd is deploying fresh capital to stay ahead of the curve.

The 140-year-old fast-moving consumer goods (FMCG) major has set up a ₹500-crore venture investment platform to back fast-growing, digital-first brands in natural health, beauty and home care. Through Dabur Ventures, the company will make minority investments of ₹25-75 crore in startups that align with its ayurvedaand naturals-led strategy, said Abhinav Dhall, group head of corporate strategy and executive director at Dabur India.