Media firms look abroad as paid users stagnate at home

As revenue pressures mount at home, Indian media firms are finding their next growth opportunity abroad. They have been exploring global partnerships and strengthening presence in foreign markets

- Latajha

Depending on the platform and audience strategy, overseas users can bring in up to 40% of overall revenues.

(ISTOCKPHOTO)

As revenue pressures mount at home, Indian media and entertainment firms are finding their next growth opportunity abroad.

They have been exploring global partnerships and strengthening presence in international markets over the past few months to gain from the higher paying propensity among Indian diaspora.

Many of these deals come at a time that the Indian market is still growing in consumption, but monetization has become harder. Subscription prices are low, advertisement rates are under pressure and competition between platforms is intense. Everyone is fighting for the same audience and content costs have gone up faster than revenues.