試す - 無料

A design studio sews up a stitch library

Mint Ahmedabad

|

July 19, 2025

Morii Design not only documents rural India's embroidery techniques but also creates new ones to empower artisans

- Radhika Iyengar

Under the shade of a tree, a group of Kachhi Rabari women are huddled together. With their black lehngas tucked between their legs and their veils draped across their foreheads, their eyes follow the slender needles darting between their fingers. The women giggle and trade stories with each other, as they embroider the fabrics with their generational knowledge of Rabari bharath (or embroidery).

Leading them is Brinda Dudhat, a product of National Institute of Design, Ahmedabad, who in 2019 co-founded Morii Design, a Gandhinagar-based textile design studio that crafts riveting textile tapestries using the erudite wisdom of over 180 artisans across 12 villages in India. The studio reimagines folk patchwork and motifs, embroidery techniques and block printing with modern flair.

With the onset of machines that could master and replicate even the most complex handmade techniques, regional and rural thread-works unknowingly began to recede into oblivion.

Dudhat noticed the change at the source: the women in pastoral and seminomadic communities, who once took hours embroidering their trousseaus for personal pleasure, were now assembling their clothing using machine-aided decorations. "It was really surprising," says Dudhat, 30. "There are some very complex stitches in Rabari embroidery alone. Now, however, there are machine-made ribbons available that replicate those stitches. So, the women stack these ribbons on to their dresses and just stitch them. Instead of traditional mirror embroidery, they use reflective acrylic or plastic discs. So, their wedding attires, which were once entirely hand-embroidered by them, now feature machine-made imitations," where only the smaller areas are filled in by their own creativity. Dudhat wanted to breathe new life into these folk textile crafts—rekindling both pride and interest among the artisans, while monetarily empowering them as well.

Mint Ahmedabad からのその他のストーリー

Mint Ahmedabad

Bar on Prabhudas Lilladher stayed

The Securities Appellate Tribunal (SAT) has stayed an enquiry order issued by the Securities and Exchange Board of India (Sebi) that had barred Prabhudas Lilladher from taking on any new business for seven days over rule breaches.

time to read

1 min

December 12, 2025

Mint Ahmedabad

Mint Ahmedabad

Big Pharma’s ‘patent cliff’ is a golden opportunity for China

Licensing pacts could help US drugmakers as their patents expire

time to read

3 mins

December 12, 2025

Mint Ahmedabad

Volltamp rally now hinges on growth beyond peak margins

Shares of Voltamp Transformers

time to read

1 mins

December 12, 2025

Mint Ahmedabad

Mexican tariffs to hit auto exports

including a manufacturing plant.

time to read

2 mins

December 12, 2025

Mint Ahmedabad

JPMorgan to open new branch in India

JPMorgan Chase & Co. is set to open a new branch in India after nearly a decade, underscoring the Wall Street bank’s growing push into one of the world’s fastest-growing economies.

time to read

1 min

December 12, 2025

Mint Ahmedabad

When realism and art meet

A Mint guide to what's happening in and around your city

time to read

1 min

December 12, 2025

Mint Ahmedabad

Mint Ahmedabad

A shade that manifests the power of quiet

Pantone's annual pick of a colour of the year might be a marketing tool but a blank canvas seems like just what we need at the moment

time to read

2 mins

December 12, 2025

Mint Ahmedabad

Mint Ahmedabad

Jeff Bezos and Elon Musk race to bring data centers to space

Space companies backed by tech billionaires hope to move AI data centers off Earth

time to read

3 mins

December 12, 2025

Mint Ahmedabad

Mint Ahmedabad

For Donald Trump, the Warner megadeal talks are all about CNN

The fate of Warner Bros.

time to read

3 mins

December 12, 2025

Mint Ahmedabad

A carbon market offers benefits we should seize

While a robust carbon-pricing mechanism will take time, effort and capital to put in place, we can expect it to catalyse climate action and give India a chance to lead the Global South

time to read

2 mins

December 12, 2025

Listen

Translate

Share

-
+

Change font size