From vision to venture: How Amit Saraogi is transforming India's livestock feed industry

Amit Saraogi's entrepreneurial journey began with a bold vision to bridge the demand-supply gap in the livestock feed industry.

- OUR CORRESPONDENT

In 2000, armed with a civil engineering degree and a modest initial investment, he acquired a defunct manufacturing unit in Muzaffarpur, Bihar, and established Anmol Feeds.

What started as a small venture has grown into a Rs 600-crore enterprise with eight state-of-the-art manufacturing facilities across six states, producing 1,300 MT of livestock feed daily.

A pioneering entrepreneur, he now leads two businesses-Anmol Feeds and Prrani Ganga, India's first dedicated e-commerce marketplace for livestock commodities. From the poultry industry in Bengal to the rise of agri-startups in India, he shares his insights with Millennium Post.

How did Anmol Feeds come into being?

I was studying engineering in Bengaluru when my uncle, a distributor for a poultry feed company in Bihar, introduced me to the business. At the time, technology was limited, and a single company had a monopoly in the sector. We saw an opportunity and believed that entering the poultry feed business could be promising. In 2000, after completing my engineering degree, we started operations in Muzaffarpur.