TCL targets expands in the HVAC market with high-capacity VRF systems and AI-efficiency platform

TCL Philippines is making a strategic move from its residential air conditioning lineup into the commercial HVAC sector, positioning itself as a serious contender against established players through a combination of advanced technology, competitive pricing, and end-to-end project support.

- BY JONATHAN CASTILLO

Bert Cheung, Deputy Director of Air Solution and B2B Business at TCL Philippines, outlined the company's roadmap to capture the commercial market while maintaining its momentum in residential innovation.

To become a HVAC powerhouse

TCL's recent participation in Philconstruct, a major construction expo, marked a turning point. According to Cheung, the company is moving away from a purely distribution-focused business model toward a holistic approach typical of major HVAC players.

"We are now shifting our business model into an HVAC company to be able to work with projects of a larger scale," Cheung said. This involves expanding their network to mechanical contractors and building a team of professionals capable of rivaling current market leaders. "We will continuously build a team of professionals to grow the commercial side of our business, for us to be able to be at par with the current market leaders in this segment."

To support this ecosystem, TCL has partnered with government arms like TESDA to train technicians, ensuring a pipeline of skilled labor to support their sophisticated new hardware.