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Rally support for PH tourism: Boost ATF 2026 hosting
Manila Bulletin
|December 13, 2025
As the Philippines prepares to host the ASEAN Tourism Forum (ATF) in 2026, the country stands at a pivotal moment.
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The ATF is not merely another high-profile gathering. It is Southeast Asia's premier platform for showcasing destinations, forging partnerships, and shaping regional tourism strategy. For the Philippines, it presents an extraordinary opportunity to reaffirm its place on the global tourism map. This is an opportunity we must seize with unity, focus, and renewed strategic action.
Tourism has long been a pillar of national development. It empowers communities, generates jobs, nurtures cultural pride, and stimulates industries from transport to hospitality, retail to creative enterprises. Yet, despite our world-class natural wonders and warm, hospitable people, Philippine tourism continues to lag behind some ASEAN neighbors in competitiveness.
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