Puregold solidifies MSME support with 2025 Tindahan Ni Aling Puring Convention, driving inclusive retail growth

Micro, small, and medium enterprises (MSMEs) are the economic engine of the Philippines-representing 99.5% of registered businesses and employing more than 60% of the national workforce, according to the Department of Trade and Industry.

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Among them, over 1.3 million sari-sari stores fuel daily commerce in both urban centers and remote communities, serving as vital distribution points for fast-moving consumer goods and contributing significantly to grass-roots economic activity.

Puregold Price Club Inc., one of the country's leading multi-format retailers, continues to recognize the outsized impact of this sector-and is strategically focused on strengthening its role as a key enabler of MSME growth. In line with this commitment, Puregold is hosting its flagship Tindahan ni Aling Puring (TNAP) Sari-Sari Store Convention 2025 from May 15 to 17 at the World Trade Center in Pasay City. Now one of the largest negosyo events in the country, the convention supports close to one million Aling Puring card members.