Meet eight emerging Pinoy content creators to watch out for in 2025

These viral sensations are taking the web by storm and aiming even higher for 2025.

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Demonstrating various talents such as dancing, singing, and even food reviews, these Pinoy influencers have won the hearts and minds of netizens with their relatable and engaging content.

Netting millions of subscribers between them, these creators have been dominating the hottest social media platform, TikTok. Their content is popping for viewers on the ever-crowded “For You Page.”

Here are the eight content creators to keep an eye on this year:

1. Toniyuh (@iamtoniyuh)

Toniyuh’s an actor and content creator best known on TikTok for his spot-on celebrity impersonations of Leni Robredo, Kathryn Bernardo, and many more. In one of his most viral videos, he showcases these voices and more while singing along to the tune of “Ice Cream Yummy.” The video now has over 14.6 million views on TikTok.

His witty sense of humor pairs well with a training in acting that’s seen him perform in theatrical productions such as “Bakit Isa Lang Ang Bituiin sa Langit” in 2019 and the Department of Trade and Industry’s Tanghalang Pangmamimili competition in 2018. This talent in acting has also landed him a role on the upcoming Puregold Channel BL Series “Got My Eyes on You.”

Toniyuh’s a proud advocate for marginalized sectors such as the LGBTQIA+ community as well as elders. His political awareness adds a layer of depth to his lighthearted content. He’s able to balance topics of politics with a fun sense of humor to attract audiences. It’s no wonder Toniyuh has such a deft hand at content creation given that he graduated cum laude from STI College with a degree in Communication Arts.

All these qualities have made Toniyuh an attractive collaborator for brands such as Nestea, Puregold, DigiPlus, Candy Corner Philippines, and more.