Sanlam Retail Mass Advances Retail Mass Growth Strategy

Sanlam Retail Mass is accelerating its growth in South Africa’s retail mass market by advancing the integration of Assupol, the insurer it acquired in 2024, into a single platform designed to drive scale and deeper market penetration.

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The newly launched “Plan for Funeral, and for Life” campaign, a client-focused initiative that highlights the importance of planning for both life's celebrations and its unexpected challenges, marks the first unified market-facing initiative post-acquisition.

For customers, integration brings dual servicing, making it easier for clients to access advice and products in one location, rather than having to travel between different offices. This shift takes the business to the customer, reinforcing accessibility and convenience. At the same time, digital platforms provide 24/7 access to policy details, claims processes and financial planning resources, enhancing the adviser-led model rather than replacing it.