From opera to advocacy

Opera singer Pumeza Matshikiza on her commitment to disrupting the cycle of child abuse, music, education and advocacy — and being celebrated by Johannesburg's Hall of Fame

- Rolland Simpi Motaung

At a media event earlier this month in Sandton, Johannesburg, Women and Men Against Child Abuse (WMACA) introduced their new international ambassador, South African-born global opera talent Pumeza Matshikiza.

With a deep passion for children’s rights, Matshikiza will be adding her voice to highlighting the importance of WMACA’s work to the international community.

Now in its 27th year of operation, WMACA works to raise awareness about the many complicated issues around child abuse, child sexual abuse and infanticide, among other abuse-related issues.

"Child abuse is one of our biggest problems in South Africa. Hence these kinds of initiatives need as many people as possible," Matshikiza says. "I am looking into being the organisation's voice whenever I am needed, connecting the organisation with my networks in Europe, because I am aware that this sort of work also needs financial support."

In between the soothing sounds of flowing water ponds and the luxurious ceramic displays at Jenna Clifford Studio, I sat down with Matshikiza to learn more about her motives for joining the cause.

After meeting WMACA founding member and senior director Miranda Jordan, last year in London, Matshikiza was inspired to lend her voice.

The Berlin-based singer mentions anything that has to do with children, be it abuse, education or entertainment, is close to her heart. Therefore, she had a desire to do more off stage.

"I always had this sort of discontent with just wearing a big gown and going on stage with people clapping but not being associated with something that means more to me," Matshikiza says. "So, when this happened with Miranda suggesting I join as one of the ambassadors, I was immediately sold."

The World Health Organisation defines child abuse as the maltreatment and neglect of those under 18 years of age. This includes all types of physical, emotional, sexual, commercial and other exploitation.