Dreaming in streetwear

That spirit of ambition, and the jobs it has created, earned Dube two of the country’s top entrepreneurial honours at the 37th annual Business Partners Limited Entrepreneur of the Year® awards: Medium Business Entrepreneur of the Year and the coveted Job Creator of the Year.

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“For us it means people are actually starting to see our hard work,” he says. “We do make sales and money, but being recognised for such awards is a big milestone. Being job creators; that’s what we actually do this for, to employ the youth. South Africa has a big unemployment problem, so our contribution being recognised means a lot.”

Dube’s participation in the competition proved more than symbolic. “They asked a lot of questions,” he laughs. “It showed us that as a business, we need to be more prepared — compliant with accounting, tax, business processes — so we can be a company that’s responsible and up to date. It was a learning curve for us, but also an opportunity to fix our issues and grow.”

That appetite for learning has become one of Dube’s defining traits. His mantra, like that of the brand itself, is simple but potent: Smart. African. Ambitious.

“For me, it talks about the youth,” he explains. “We are all smart, we are all ambitious, and we are African. We have a lot of potential, and we must just grab it with both hands because the world is watching us. We need to stop only consuming from the world and start contributing too.”

Galxboy’s design philosophy reflects that ethos. Blending global streetwear aesthetics with distinctly South African cultural cues, the brand’s appeal lies in its authenticity. Dube says the creative process begins with community.