'Zootopia' was a major hit in China. Will its sequel do as well?

At the Beijing screening of “Zootopia 2” last week, Walt Disney Animation Studios Chief Creative Officer Jared Bush encountered a wall filled with letters from people throughout China, all writing about what the original 2016 animated movie meant to them.

- SAMANTHA MASUNAGA

NICK WILDE and Judy Hopps (voiced by Jason Bateman and Ginnifer Goodwin) in a still from "Zootopia 2."

They highlighted the optimism of rabbit cop Judy Hopps and how they wanted to emulate her sunny outlook. They cited the unlikely friendship between Judy and her partner in crime, a fox named Nick Wilde, as hope that they could find common ground with different family members. It was a display Bush didn’t see at any other premiere.

"It’s more than just a story,” said Bush, who wrote and directed “Zootopia 2,” directing alongside Byron Howard. “A lot of the time, these characters have helped people through difficult moments of their life. They have a lot of love for these characters.”

To this day, the original “Zootopia” ranks as China’s highest-grossing Hollywood animated film, with a total box office haul there of $236 million. Marketing ahead of the new film has included promotions with 10 brands, as well as displays throughout the country, including in Shenzhen, Chengdu and Beijing.

But over the years, the China market for U.S.-made films has changed dramatically, leading to questions about whether “Zootopia,” which heads to theaters Wednesday, and its loyal following can break through the more difficult landscape that American movies face there today.

Once seen as a major — and lucrative — destination for big Hollywood blockbusters, the country now has a more robust local film industry that’s pumping out strong competitors. The fraying geopolitical relationship between the U.S. and China also hasn’t helped, nor has the increasing trend of younger audiences watching short-form content on their phones.