¡Qué chimba! Colombian singer Feid is this summer’s hitmaker

At the 2025 edition of HARD Summer — the annual EDM takeover of Hollywood Park in Inglewood — gritty reggaeton rhythms infiltrated the festival’s usual bass-bumping fare.

- By Lucas VILLA

FEID left performed with Snoop Dogg as HARD Summer's first Latin headliner

At the center of the main stage Aug. 2 was Colombian superstar Feid, who united ravers and perreo fanatics alike in a glorious twerk fest.

Distinguished by his signature green apparel, the 32-year-old singer, songwriter and MC has become one of the top 10 most-streamed artists globally on Spotify. Having recently graced festivals like the Governors Ball in New York and Lollapalooza in Paris, Feid, who is also known affectionately by his fans as Ferxxo (pronounced “Fercho”), continued to break new ground as HARD Summer’s first-ever Latin headliner.

“These types of moments will always be very special for Latino culture and for reggaeton, the genre that I sing,” he said, seated across from mein the living room of a posh Airbnb in Beverly Hills. Through the glass doors behind him, I could see his parents wading in the swimming pool. “To represent the large Latino community in this country, in a lineup that also includes Kaytranada and Busta Rhymes, makes me feel very special. To perform on the main stage and bring that kind of visibility to this festival is amazing.”

Although Feid’s rise to the top feels recent, it’s actually over 10 years in the making. Born Salomon Villada Hoyos in Medellin, Colombia, he started out as a songwriter in his hometown’s reggaeton scene. Feid helped put J Balvin and Medellin on the map as a co-writer of 2015 breakthrough smash “Ginza,” which opened the doors for other Colombian stars like Maluma and Karol G.