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Panda pig-themed expressway service area draws more traffic, revenue in Zhejiang
Los Angeles Times
|October 29, 2025
The panda pig-themed expressway service area in Jinhua City of east China's Zhejiang Province has seen its customers staying longer for its provision of refreshing environment and delicious specialty food, and thus earned better revenues.
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That's especially obvious during the eight-day National Day and Mid-Autumn Festival holiday, which entered its fifth day on Sunday.
The daily number of vehicles entering and exiting the service area has doubled compared to regular days, reaching over 20,000 each day.
The expressway service area combines leisure activities, dining, and cultural displays, marking a distinct change from conventional highway rest stops.
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