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Longoria born to play role as major voice of historic soccer club Necaxa
Los Angeles Times
|August 17. 2025
Her name was etched in the memory of millions thanks to her role as Gabrielle Solís in “Desperate Housewives,” a series that established Eva Longoria as one of the most influential Latina actresses in Hollywood.
PHOTOGRAPHS COURTESY OF FX EVA LONGORIA with, from left, Necaxa's Kevin Rosero, Alexis Pena, Diber Cambindo and Jose Paradela. She's a producer for a docuseries about the club.
She went on to become a producer, director, entrepreneur, activist and, in recent years, an investor in the world of sports, where she has earned the nickname “La Patrona” — or “The Boss” in English — which easily could be the title of a Mexican soap opera.
After more than two decades of credits and awards earned in the entertainment industry, Longoria has shifted her focus. Today, her role as “La Patrona” of Liga MX team Club Necaxa draws on her family’s roots, her passion for storytelling and her commitment to giving Mexico visibility in the world.
Her involvement was not limited to serving on Necaxa’s board of directors as a celebrity investor. From the beginning, she knew she wanted to tell a story. Inspired by Rob McElhenney and Ryan Reynolds’ “Welcome to Wrexham” docuseries, she decided to produce the the docuseries “Necaxa,” which premiered on Aug. 7 on FX. Cameras take viewers behind the scenes, follow along on road trips and offer an intimate look at the soccer team.
Few could have imagined a Mexican American actress would become the leading front office voice for a historic Mexican soccer club, whose home stadium — Estadio Victoria — is located in the city of Aguascalientes in north-central Mexico.
In 2021, Longoria joined a group of investors who acquired 50% ownership of the team. McElhenney, the actor best known for the TV show “It’s Always Sunny in Philadelphia,” and Reynolds, who turned the mercenary Deadpool into one of the most beloved antiheroes in the Marvel universe, later joined the ownership group.
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