Donors raise red flags on besieged Jarmond

Bruins' AD is under scrutiny amid alleged dysfunction, concerns with NIL and budget.

- BY BEN BOLCH

WALLY SKALIJ Los Angeles Times SOME BRUINS supporters give Martin Jarmond credit for attaining success outside of football, but losing on the gridiron is perhaps his biggest challenge.

Martin Jarmond is not a particularly popular figure these days.

Some fans frustrated by UCLA's winless football team are expected to wear "Fire Jarmond" shirts in blue and gold to Saturday's game at the Rose Bowl against Penn State. One group has organized an airplane banner to fly over the stadium before the game, with a similar message directed at the beleaguered Bruins athletic director.

The list of grievances is a lengthy one, leading a group of nearly a dozen high-level donors to reach out to The Times about what they allege is a pattern of rampant dysfunction inside the athletic department that goes well beyond the surprise hiring and speedy dismissal of football coach DeShaun Foster on Sept. 14 after only 15 games.

Among other things, the donors also questioned Jarmond’s name, image and likeness strategy, high spending despite years of running up massive athletic department deficits an a failure to fire coach Chip Kelly amid subpar results.

“What's happening now feels like watching a train wreck in slow motion,” said Scott Tretsky, a donor and season ticket-holder for more than two decades. “What we're seeing isn’t just a rough patch. It’s institutional apathy. And if the administration doesn’t care, why should fans and recruits?

“This isn’t a casual fan speaking. I rarely miss a game. I've invested time, money, and emotion for decades, and right now, it feels like the people running the show don't share that same investment. This program could thrive. It has the history, the fan base, the resources. But it needs leadership with courage and a real plan. Right now, we have neither.”