A PASSION SET IN STONE

Embedded in Canada, curling is a sweeping sensation in Olympics

- Kevin Baxter

MARK NICHOLS, center, and his Canadian teammates compete against the U.S. at the Beijing Games.

Jason Hills grew up in a rural hamlet in southern Alberta so small there were no traffic lights. Which wasn’t a problem because there wasn’t any traffic either.

But there was a curling rink.

“There was nothing else really to do,” Hills said. “So if you weren't curling you'd go hang out at the curling rink. It’s a community thing. It’s like everyone gets together.”

In much of the world curling is a curiosity, a sport which, like luge or the biathlon, surfaces every four years at the Winter Olympics — as it will do in February in Cortina D'Ampezzo, Italy — then quickly fades from view.

In Canada, however, it's as much a part of the culture as poutine and maple syrup.

More than 2.3 million people Canadians or one of every 18 participate in the sport annually. That's about 100 times the level of participation in the U.S. And more than 11 million Canadians watched the sport on TV in 2024, according to estimates from Curling Canada, the national governing body for the sport.

"It's just embedded in the fabric of Canada," Elaine Dagg-Jackson, an Olympic bronze medalist and now one of Canada's top curling coaches. "Canadians have a real identity with what curling is and what it stands for. It's a gracious sport where people are being polite. They shake hands before and after the game.

"The curling rink was just a really good place to be in Canada. And still is. It just really suits the culture." The objectives of the sport are simple: Teams of two to four players slide 44pound granite stones, also known as rocks, down a narrow 150-foot-long sheet of ice toward a target area called the house, aiming to get their stone closest to the center of the house. One or two players from the throwing team use carbon-fiber brooms to sweep the ice in front of the moving stone, influencing its path and speed.