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A pound to a penny that Brits pay more for streaming services

Lancashire Evening Post

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August 07, 2025

Counting cost - huge discrepancies in view charges for top nine popular channels with UK topping league for shelling out the most for Spotify, Apple TV+ and YouTube

Streaming giants are charging Brits a premium for services while global users pay a fraction of the cost, new research shows.

UK consumers pay the highest prices worldwide for YouTube Premium, Spotify and Apple Music subscriptions, says a new study by VPN services provider AstrillVPN.

The research analysed subscription prices for nine popular streaming services across 21 countries, with all prices converted to pounds sterling for direct comparison.

The study revealed that British consumers consistently pay some of the highest rates worldwide for digital subscriptions.

YouTube Premium subscribers in the UK pay £12.99 monthly, making Britain the most expensive country for this service globally. The same subscription costs £6.04 in Mexico, less than half the UK price.

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