Tourist Arrivals Rise as Conditions Improve After Pahalgam Terror Attack: CS Dulloo

Chief Secretary Atal Dulloo said that the tourism sector in Jammu and Kashmir, which suffered a major setback following the Pahalgam terror attack and subsequent adverse weather conditions, is gradually showing signs of recovery, with tourist arrivals picking up as conditions improve.

- Observer News Service

Dulloo said that a major project has been conceptualised to promote sustainable tourism in emerging destinations with the objective of reducing pressure on traditional hotspots across J&K, and its implementation is being carefully planned.

"If we look at tourism, the impact after the Pahalgam terror attack and subsequently the rise in incidents of heavy rains and floods caused significant losses in 2025. However, we are now gradually seeing a recovery. As weather conditions improve, tourist arrivals have started increasing again," Dulloo said in a video interview here.

He said that while revival is underway, the government is reassessing its tourism strategy to prepare for rising visitor numbers and sustainable growth. “As tourism grows, we must also focus on how prepared we are to manage the increasing footfall. This calls for a reassessment of our tourism strategy and capacity,” he added.