Centre Proposes Changes To TRP Policy To Boost Competition

Ina bid to encourage competition, the government has proposed to remove entry barriers for companies keen to foray in the sector of television viewership measurement ecosystem.

- Press Trust Of India

The Ministry of Information and Broadcasting has proposed amendments to the Policy Guidelines for Television Rating Agencies-2014 to ensure that the TRP system reflects the diverse and evolving media consumption habits of viewers across the country.

The proposed changes include the deletion of key clauses - 1.5 and 1.7 - that earlier restricted cross-holdings between rating agencies and broadcasters, advertisers, or advertising agencies.