THIS SOUNDS LIKE A PLAN

Media event toasts songs & stories

- By Mark Kavanagh

SOUND.WAVES. is a new summit at the crossroads of music, podcasting and content creation. It is preparing to tee off its first edition in Adare next month.

Supported by Limerick.ie, the two-day gathering also aims to highlight Adare, Co Limerick, as a destination with its eyes firmly on the future, and in particular the Ryder Cup in 2027.

Delegates attending this inaugural event can expect a lineup of panels, one-to-ones and live sessions that ask how content travels from idea to audience and how creators can build sustainable careers along the way. They will also be treated to the All-Ireland Podcast Awards ceremony.

Among the companies already confirmed for Adare are Apple, Patreon, Spotify, BBC Sounds, The 2 Johnnies, RTE, GoLoud, Sky Sports Golf, Golf Digest, CMU (Complete Music Update), Circulate, Kite Entertainment, Universal Music, Sony Music, NK Management, IMRO, IRMA and RAAP.