Kids biggest influencers on food shop

Study shows hurdles families on health kick face

- BY NICOLA DONNELLY

A NEW study has found that 91% of parents say their kids influence the weekly food shop and meal choices - with more than a third admitting that influence is significant.

The research, by SuperValu, highlights the obstacles facing families trying to lead healthier lifestyles while watching the budget.

According to the findings, 43% of parents cite their children's food preferences as a barrier to healthier eating, while 55% say they feel overwhelmed by conflicting nutritional advice.

One in three (34%) admit they struggle to improve eating habits at home, and four in 10 do not see healthy eating as a top personal priority.

Meanwhile, just a third of respondents believe they are managing to meet the recommended weekly exercise levels.

The aspect of healthy eating that consumers find most confusing is knowing how much protein, fat or carbs are needed, followed by understanding sugar content and managing portion size.