Great jeans? As always, Bey's ahead of the curve...

These adverts are pure denim-ite

- BY JANINE YAQOOB

HERE'S another ad for a new range of jeans that will get people arguing until they are, well, blue in the face.

As the actress Sydney Sweeney's campaign for American Eagle denims sparked a mad row about race and eugenics, Beyonce launched her Levi's looking like a rhinestone Cowboy Carter.