Driving to a game: Pune couple gives sports retail a winning edge

Shortly before a badminton tournament in Baner, a player discovered that his racket was broken. He called up Aditya Singh Jadhon and requested a racket of the same model and brand as he had a match. Jadhon, who lives in NIBM, drove directly to the venue and, within an hour, delivered the racket. Another time, it was a family that was getting ready to travel on holiday when they realised that they needed football and badminton equipment. It was 4 am when they called Jadhon. This time, he drove to the Pune railway station with the gear. If you see a car packed with sports equipment driving through the traffic on Pune streets, you can be sure it is Jadhon and/or his partner Neha Singh out on a delivery. The couple has founded a unique company, Sports on The Wheel, which is dedicated to delivering sports equipment.

- GNS News Agency

“I still remember the date, August 20, 2021, when our startup set out for the first time in the heavy rain and sold out all the goods,” says Jadhon.“Both of us come from a sports background and are ardent sports lovers. I played badminton and was selected for the nationals from school. But, like many families, mine insisted more on studies. So, though I enjoyed sports, I couldn't pursue it. But, I always wanted to do something with sports,” says Singh.

Jadhon, who belongs to India’s capital city of exam coaching centres, Kota, Rajasthan, was a swimmer, badminton player and captain of the school cricket team. Long after he became an engineer - he is a project manager with a major IT company - Jadhon still felt the adrenaline rush of sports. It was after the lockdown that the couple noticed that the people of Pune had started concentrating on their health. Sports on The Wheel tied up with a Japanese sports equipment manufacturer to supply a range of equipment.