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FILMS TANKING IN A DAY, BOLLYWOOD NEEDS A NEW WAY
Hindustan Times
|November 01, 2023
The dismal box-office performance of recent Hindi film releases isn't great news for the industry. Experts say the audience has turned 'ruthless'
Bollywood seems to be struggling again, big time. While hits like Pathaan, Rocky Aur Rani Kii Prem Kahaani, Jawan and Gadar 2 got the cash registers ringing after a long lull. The last few months have seen several films, including Ganapath: A Hero is Born, Yaariyan 2, Ghoomer, Sukhee, The Great Indian Family and Tejas, fail to rake in the moolah. Medium and small-budget films are being rejected by audiences on day one, which is "alarming". Trade analyst Girish Johar says, "Only the big-banner commercial films are bringing in the money. The rejection rate of small films is very alarming."
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