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Wedding Market Gets Glitz Back as Budgets Surge
Hindustan Times West UP
|December 27, 2024
Marriages might be made in heaven, but for those on Earth, the occasion to celebrate the exchange of vows is back to being an expensive affair.
NEW DELHI: And no one's complaining.
Not too long ago, the world watched in awe as business tycoon Mukesh Ambani's son Anant Ambani tied the knot with Radhika Merchant in a whopping ₹5,000-crore affair.
While those are astronomical numbers, the middle class and upper middle class, too, joined the party through 2024, and the lull in the wedding market seen in 2020-2021 appears to be a thing of the past.
According to a Justdial report released on December 24, metropolitan cities drove 34% growth in demand for wedding services, with the national capital dominating with a 44% rise in wedding searches and a 4x surge in resort venue searches.
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