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Dabur to exit underperforming products such as tea, diapers
Hindustan Times Rajasthan
|May 09, 2025
Homegrown FMCG major Dabur India will exit categories such as tea, adult and baby diapers, and sanitising products as part of rationalisation of its underperforming products, said CEO Mohit Malhotra.
NEW DELHI:
The company, aiming "to achieve sustainable double-digit CAGR by FY28 in both topline and bottomline" has renewed its strategy focus, building on its core strengths, he added.
Dabur is going for "rationalisation of underperforming products and SKUs in order to release capital for bigger bets. A few examples of these are Vedic tea, adult & baby diapers and Dabur Vita," said Malhotra during the investors' call.
These segments contribute less than 1% to Dabur's revenue, which stood at ₹13,113.19 crore in FY25.
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