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Amazon starts 10-min 'Now' delivery in Delhi
Hindustan Times Rajasthan
|July 11, 2025
Amazon.com Inc. has begun offering deliveries in as little as 10 minutes in New Delhi, revving up competition with local rivals in one of the fastest-growing segments of online retail.
The online retail giant is expanding its “Now” service to the Indian capital, deepening a nascent foray into so-called quick commerce. It's trying to keep up with rivals such as Eternal Ltd.'s Blinkit, Swiggy Ltd.'s Instamart and Zepto, which together pioneered the near-instant deliveries that've proven popular with a broad swath of Indian consumers.
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