Check Before Buying: Ice Cream May Be Carrying 'Hidden Costs'

Vendors are selling products with printed details erased from wrappers: Citizens

- Godhooli Sharma

LUCKNOW: Ice creams, the sweet treat synonymous with the sweltering summers, may not be as 'cool' on your pocket. On any given day, when your loved one asks you to buy an ice cream, pay attention to the MRP, expiry date and other information on the wrapper, failing which you may end up paying more, even for an expired product.

This is a common scenario in many parts of the city including Gomti Riverfront, Indira Nagar, Butler Palace Colony and Rana Pratap Marg, among others. Vendors can be found selling ice creams with either printed details erased from the wrappers using chemicals or scratched off with a sharp object. In some cases, the edge of the wrapper mentioning the price and expiry date is cut off with scissors/removed using ink or even altered using a pen/whitener.

This is prevalent on both branded and non-branded products, complain citizens.